However, that didn’t stop these communities from populating the sites.
Thinspo became so widespread early on that Tumblr, along with Instagram and Pinterest, banned the hashtag in April 2012. Not having a thigh gap like those celebrated on Tumblr was a cause of insecurity for many, and in pursuing the look on Tumblr, many young people turned to “thinspo” - or inspiration on how to be skinnier. It wasn’t necessarily a pursuit of how edgy you could look in your black tights, but the competition of how well your clothes accentuated your thigh gap. The focus of 2014 Tumblr fashion hardly fell on the clothes themselves, but more so on the body behind them.